International brand tracking study expands to 10 markets

01 July 2016

In 2014 Researchcraft launched a major global brand tracking study on behalf of a major restaurant brand.

The study has now expanded during 2015 to cover a total of 10 markets spanning Europe, Asia, Africa, Australasia & North America.

The study uses a framework of measures customised around the client’s needs to provide a detailed picture of their brand’s health and equity.

Feedback is provided at both a global and local level and covers detailed rational & emotional brand equity as well as perceptions of brand experience. Results are being used both to provide feedback on recent activity and give input on future strategy.

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