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Giving You The Power To Make Better Decisions

Through our experience of measuring thousands of brands across four decades we have been mastering the art of using research and insight to shape and grow brands. 

Our unique BrandQi framework couples the latest behavioural science and proven brand metrics to give you a comprehensive picture of your brand against the criteria that are linked most strongly to brand success. We concentrate on extracting the insights and implications, so that you can concentrate on making decisions and implementing them to give your brand that edge.

Explore the BrandQi Framework


What Our Clients Say

We work hard to develop strong long-term relationships with our clients and have built a client portfolio we are proud of.  Many are household names and leaders in their sector. You may be interested in what they say about us.

Jon is an exceptional research professional with a wealth of knowledge in managing complex global projects and a focus on local implementation. He is a very seasoned professional with creative out of the box thinking on new to industry research initiatives. His understanding of business issues and how to ensure implementation of research findings within the company are invaluable.

Global Brand Manager - Global Energy Provider

Researchcraft provided great service, excellent results, on time delivery at very good value, but the best thing of all were the insights workshops at the end - we got so much actionable insight from those sessions.

Marketing Manager - Consumer Healthcare brand

It was great working with you, & the team were very pleased with the research! …it was a very useful & clear piece of research that was also really good value for money!

Consumer Insight Manager - Food Manufacturer

May I say what a pleasure it has been working with you & we have valued the high levels of expertise & professionalism you have offered our business.

Marketing Director - Car Manufacturer

Thank you for being so engaged throughout the whole process, you got really under the skin of the brand & have been a really valuable part of the team during the process.

Brand Manager - FMCG Manufacturer

I would just like to say that the service & guidance that you have provided me with from the inception of the study has been first class.

Market Research Manager - Building Society

We have really appreciated all the work you have done with us on this. You have always turned requests round quickly & robustly – knowing that we could rely on you to deliver has been fantastic.

Insight Project Manager - Retail

I just wanted to say what an absolute pleasure it is to work with a team who have such a can-do attitude. It’s been my experience with all 3 of you and it really has such a positive impact on my working day. So an enormous ‘thank you’ from me.

Marketing Manager – Food brand