Brand Experience

We all know it’s harder to gain new customers than to keep existing ones, and if we keep them happy they can be vociferous advocates for our brand.

That’s why it is critically important to understand what matters most to your customers and to measure how well you are delivering against their needs. At Researchcraft we build our customer research programmes around both the organisation & the customer using whatever methods are most appropriate to deliver specific & actionable feedback for key stakeholders.

Customer experience tracking
User experience testing
Website usability

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Case Study Spotlight

Evaluation of a new trial store design concept for a technology retailer

21 Jun 2022

Annual B2B customer survey for an industry body in the energy sector

21 Jun 2022