Brand Strategy

Exploring and understanding the world your target consumers inhabit is arguably the single most important step a marketer can take to increase their chances of brand success.

The coronavirus pandemic has made it even more obvious how important it is to stay in touch with your consumers. Whether you are considering entering a new market or simply want to update or refresh your understanding we customise our approach around your brief, drawing on the best mix of techniques to address your objectives, including:

Segmentation
Shopper research
Usage & Attitude studies
Market entry/ sizing
Ethnography
Diary / observational studies
Brand positioning
Media profiling and touchpoints

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Case Study Spotlight

Pet owner segmentation study

22 Jun 2022