How strong is your brand’s identity?

Why you should never underestimate the importance of your brand’s distinctiveness.

10 Apr 2025

By Jon Wilkins This fifth instalment of our six-part series examining the key success factors that are likely to... Read more

How well does your Brand Experience live up to the Brand’s Promise?

Using a customer-centric approach to overcome the double jeopardy of brand experience.

14 Mar 2025

By Jon Wilkins This fourth part of our six-part series exploring the key success factors that are likely to shape... Read more

Matured at Researchcraft – Celebrating 20 years

Jon's career milestone

06 Mar 2025

March 2025. Researchcraft’s Managing Director Jon Wilkins celebrated a milestone in his career at the end of 2024,... Read more

How well aligned is your brand to the needs and changing world of your target consumers?

Why clarity about the essence of your brand’s promise is so important

07 Feb 2025

By Jon Wilkins In this six-part series we will be exploring the key success factors that are likely to shape the... Read more