At Researchcraft we’ve spent decades working with brands and refining our understanding of what makes some more successful than others.
And guess what?
There isn’t one magic recipe, but there are some key ingredients that are strongly linked to long term brand success.
Our BrandQi Framework ensures our clients understand how well their brand is developing on the critical success factors that matter most.
Whether you need to review your brand strategy, track your brand’s progress or evaluate specific parts of your marketing mix our BrandQi Framework ensures you understand all of the implications for your brand’s longer term development.
Whilst our BrandQi Framework metrics give you the re-assurance that you are seeing the big picture, the detail behind it is what gives you the power to make better decisions.
Shaped around your brand and sector, our customised approach ensures you have deeper insights about your competitive strengths and weaknesses on criteria that are meaningful and relevant for YOUR brand.
This is the raw material for making the kind of well-informed decisions that will give your brand the edge.