Brand Tracking

Brand tracking is an essential management tool for any brand. It tells us how far the brand has come and why. Just as importantly, it shows us how the competitive landscape is changing so that you can identify unexpected challenges and take appropriate action.

At Researchcraft, we believe that there are multiple factors that determine how successful brands are. That’s why we developed our BrandQi framework, so that you have a complete and rounded view of how your brand is doing. Some tracking studies try to boil it all down to a single brand measure that is correlated with brand success, but that misses the point.

Brand Tracking should tell you much more than your competitive rank and whether you are on the way up or down. It should give you an in-depth understanding of what’s driving the brand and why, so that you can make marketing decisions that will give your brand an edge over your competitors.

Get in touch to find out more about our tracking approach and how it can give your brand the edge...

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Case Study Spotlight

Brand uplift study for new market entry

21 Jun 2022