Accessibility

How accessible the brand is to me in practice

No matter how much someone wants to buy your brand, if it’s too hard to find, buy or use when they need it then the opportunity may be gone. They may well resort to an expedient alternative, even if it’s not their ideal choice.

Being accessible means different things for different brands; is it available where they shop, easy to locate, in the right format, at an attainable price and of course, quick and easy to purchase?

Very few brands can truly claim to be 100% accessible to their entire target market all of the time. Measuring your brand’s accessibility level, and understanding what hinders it, is therefore critical to help unlock the full potential of your brand.

Want to understand how to increase your brand’s accessibility?

We can help you with:

• Shopper research
• Ethnography
• Customer journey research
• POS research
• Shelf-testing
• Pricing research
• Packaging research
• Digital search analysis

 Back to the BrandQi model

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