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How well the brand experience lives up to the brand’s promise.

Any marketer knows it is not always easy to find new customers, so when we do find them we want to give them an experience that lives up to their expectations and makes them want to use our brand again and again.

Get it right, and they may even persuade others to give your brand a go. Get it wrong, and they probably won’t be back and may even spread negative sentiment about your brand.

The user experience is a huge opportunity to shape and reinforce perceptions of your brand. That’s why it’s so important to take the brand experience into account if you want a complete understanding of what drives its performance.

Want to optimise your brand experience?

We can help you with:

  • User experience research
  • Ethnographic research
  • NPS measurement
  • Customer satisfaction tracking
  • Website usability
  • Customer journey research
  • Product testing

 Back to the BrandQi model

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