Identity

How strong is the brand’s identity?

In a world where differentiation on the basis of truly unique product features or tangible benefits can be hard or even impossible to sustain, building a brand with a distinctive identity can make all the difference. Today’s consumers are increasingly invested in brands that align with their values, their beliefs or how they wish to project themselves to the outside world.

Any brand has to follow its own path to achieving a distinctive and meaningful identity, whether through its design, heritage, purpose or some other distinctive brand asset.

Identity can bring that all important distinctiveness that elevates your brand and protects it from erosion by copy-cat brands.

Want to define and grow your identity?

We can help you with:

• Brand purpose assessment

• Brand asset evaluation

• Reputation tracking

• Purpose tracking

• Semiotics

 Back to the BrandQi model

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