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How well aligned the brand is to my own needs and changing world.

No matter how salient and accessible your brand is to someone, if they do not believe it is able to meet a rational or emotional need that is relevant to them they are unlikely to buy it. Successful brands are those that are good at meeting a need that is obvious, real, and meaningful but that the consumer is unable (or unwilling) to address in some other way.

Ensuring you have a proposition that is properly understood, credible and resonates with your target consumer is pivotal to achieving a strong brand promise.

Want to understand how to strengthen your brand promise?

We can help you with:

  • Proposition development
  • Concept testing
  • Brand positioning
  • Brand development
  • Brand-price trade-off

 Back to the BrandQi model

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