Salience

How readily the brand comes to mind at the moment of purchase

In so many buying situations potential purchasers are confronted with multiple brands to choose from. Ultimately the choice of brand will often come down to one or a small number of brands that are already ‘mentally available’ to the purchaser. Brands that have stuck in their mind and are considered potentially relevant for the purchase being made.

Regardless of sector, the strongest brands are the ones that are most salient for the buying occasion.

Want to boost your Salience?

We can help you with:

• Ad Development
• Ad Testing
• Social Media Tracking
• Sentiment Tracking
• Share of Search Analysis
• Campaign Evaluation
• Media Touch Point Planning

 Back to the BrandQi model

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