The Key Challenge
The client needed to ensure that the new packaging design it had developed for one of its household DIY product ranges would achieve branding goals at the same time as being clearly understood across multiple markets and languages
The Researchcraft Approach
An online survey with 1,200 home improvers across 5 different markets and languages, testing the current pack design against 5 different new designs. Detailed assessment of the pack designs using heat map visuals was used to identify the role of specific pack design elements and flag up any problematic elements that needed to be fine-tuned before launch.
The research highlighted minimal risks of proceeding and the new designs were adopted with only minor improvements to the visuals used on one of the SKUs tested.