How readily does your brand come to mind at the moment of purchase?

Why Salience is essential to growing your brand and keeping it healthy

26 Jun 2024

By Jon Wilkins In this new six-part series we will be exploring the key success factors that are likely to shape the... Read more

Spotlight on.... Athira Govindankutty

"Everything we do leads to some big decision. The data we provide matters".

23 May 2024

Continuing the Spotlight series, Researchcraft’s Associate Director Di O’Neill, sat down this week with Athira... Read more

2023, a year of questioning?

Reflecting on 2023; working smarter to stay in tune with consumers

25 Jan 2024

After another busy year in 2023, January has brought a much needed chance to catch our breath and take stock. Jon... Read more

Crafting a research brief

Pithy, or protracted… What’s the ideal when writing a research brief?

24 Oct 2023

Tuesday 24th October. Lisa Barker, Insight Manager, former client-side research buyer and longest standing member of... Read more