2023, a year of questioning?

Reflecting on 2023; working smarter to stay in tune with consumers

25 Jan 2024

After another busy year in 2023, January has brought a much needed chance to catch our breath and take stock. Jon... Read more

Crafting a research brief

Pithy, or protracted… What’s the ideal when writing a research brief?

24 Oct 2023

Tuesday 24th October. Lisa Barker, Insight Manager, former client-side research buyer and longest standing member of... Read more

Spotlight…. on Jon Wilkins

Anything to avoid becoming an Accountant….

10 Oct 2023

Tuesday 10th October. Leamington Spa. Researchcraft’s newest recruit Di O’Neill, sat down this week with its Managing... Read more

Is your brand heading for a crash landing?

The importance of maintaining a 360° view of your brand

26 Jul 2022

In a world full of complexity and constant change, most of us naturally crave a little simplicity. The notion of being... Read more